Well, here's some more free advice!
Make it easy for your customers and students to get in touch with you. Forward your phones after hours so they can easily reach you even when the studio is closed. This is very important during your registration season and for early registration as well.
What other business do you know of where no one is available to answer the phone on a regular basis? It seems to me that some studio owners have the attitude that they should be contacted at their convenience, rather than at the customers' convenience. I think this is a big mistake! Make yourself available to the public at consistent and regular times so your students and parents can get their questions answered! Be courteous, friendly, polite and helpful!
Check your email often...if you have an up to date informative websitte...your parents will use it and use it often. So, don't neglect your email. It is slower than voice contact, but it is very important. You may want to put a note in your email for your customers to include their telephone contact info....it just makes life easier all the way around!
I forward my phones from all 3 studio locations every day without fail. At recital time, when things are hectic and I am too busy to answer the 50+ telephone calls I get everyday asking me what time they have to be at the auditorium (even though I have already answered this question a thousand times) I put a nice message on the voice mail telling everyone we will be available to answer questions at the auditorium and what time they have to be there.
All of this information is posted on my websites, so I make reference to the website on my voicemail as well.
Your customers will have a better attitude towards your organization if you try to make their life easier instead of expecting them to cater to you.
Here is our contact information:
Phone: 1-888-54DANCE (1-888-543-2623) or 1-888-771-1727
Ask for Kathleen and please reference this website: DanceStudioWebsite.com